‘Me Time’ for Compare the Market, with agency VCCP, Directed Scanlon produced by Passion Pictures in collaboration with VCCP’s global content creation studio Girl&Bear.
The campaign stems from Compare the Market’s new brand platform, ‘The Simples Way to Save’, showcasing how the digital comparison site saves customers money – and time – thanks to ‘AutoSergei’. The hero film opens with Sergei returning home from a demanding day of work, shutting the door on the outside world with a heavy, grounding sigh of relief. We see that, for once, the demands of looking after Aleksandr are momentarily over as Compare the Market’s assistant AutoSergei has already found personalised deals to help save money.